PORTFOLIO
P.SHUM
I'm Priscella, a seasoned designer and creative based in Boston, MA, with over two decades of experience in the fashion world.
As a relentless, self-driven creative deeply captivated by the profound influence of history and culture on design, my mission is to impact the creative realm by merging creativity, curiosity, and storytelling.
My lifelong pursuit is to infuse the rich sub-cultures of the past and the vibrant youth cultures of today into an innovative and emotional creative experience. Throughout my career, I've crafted modern products through the lens of a woman of color, forging powerful emotional connections with consumers. Every design I create is steeped in culture and story.
In the past year, I've embarked on a journey to explore new passions, fueling my preparation for the exciting chapter ahead.
Selected works through the years
BE Kids Collection
Reebok by Pyer Moss
Pyer Moss for Insecure
Pyer Moss for Kamala Harris
Reebok Collaborations 2017-2022
Reebok Classics 2017-2020
Reebok Training 2015-2016
Yeezy x Adidas szn1
Sean John Outerwear
Baby Phat Outerwear
Career Timeline
Beauty for Kids, LLC
Design Director & Brand Management, 2021-2023
Pyer Moss
Sr. Product Director, 2020-2021
Reebok International
Global Design Manager, 2016-2020
Sr. Apparel Designer, 2015-2016
Yeezy for Adidas
Design & Project Management, 2014-2015
Sean John Outerwear
Head of Design, 2006-2011
Baby Phat Outerwear
Head of Design, 2003-2006